Research Methods for Digital Marketing

Aims

To develop a deeper understanding of research competencies with specific reference to Digital Marketing and the data collection methods that can be utilised.

Learning Outcomes

 After completing the module the student should be able to:

1 Critically evaluate and examine research approaches with particular reference to digital marketing.

2 Develop a research proposal for examining digital marketing within an academic or practical environment.

3 Assess and recommend the research methods that may be used for future research within a research project.