Experiential Marketing in the Digital Era

Aims

The aim of this module is to offer understanding on key experiential marketing concepts.

To introduce core methods and tools for UX research.

To provide students with capacity to analyse and develop strategies how consumers advance through the journey's milestones.

The module will enable students to critically evaluate the role of UX within organisations.

To provide ability to craft truly contextual and personalised customer journey across different channels.

Learning Outcomes

After completing the module the student should be able to:

1 Critically evaluate the role of UX within organisations..

2 Analyse practical and suggest actionable UX design approaches.

3 Implement strategies to engage and motivate customers at different stages in their experiential journey.

4 Apply key methods and tools for UX research.