Digital Marketing Strategy and Planning

Aims

This module aims to provide a comprehensive analysis of how to design, deliver and manage a strategic digital campaign.

Learning Outcomes

After completing the module the student should be able to:

1 Critically evaluate the impact of the business environment in influencing the strategy and success of an organisations digital marketing approach

2 Critically evaluate potential avenues of digital marketing strategy to create value and improve organisational performance.

3 Develop an understanding of how to design and deliver strategic digital tools to a specified target audience.

4 To develop a critical understanding of the structure and implementation of an effective digital marketing campaign