Perspectives on Mass Communication Research Methods

Aims
1. To enable students to critically evaluate current research methods which are used to create and interpret knowledge in Mass Communications
2. To evaluate methodologies and critique them in order to propose new hypotheses
3. To support the development of the dissertation research proposal and the development of students' individual projects

Learning Outcomes
After completing the module the student should be able to:
1 Assess existing methods of research in mass communication scholarship
2 Critically analyse and respond to debates concerning ethics and risk when undertaking Mass Communications research
3 Propose innovative research questions and formulate a research methodology through a critique of existing research in a specific area of Mass Communications

Learning Outcomes of Assessments
The assessment item list is accessed via the learning outcomes listed:

• 15 minute presentation 1 2 3
• 3000-word essay 1 2 3