Research Project

Aims

This module provides supervision to enable students to develop and execute a research project, applying concepts from both digital and the wider marketing literature, research methodology concepts and techniques to a specific problem or scenario.

Learning Outcomes

After completing the module the student should be able to: 

1 Source and critically evaluate a body of academic literature relevant to the research problem or scenario.

2 Critically appraise and apply a variety of research methods and techniques to collect, analyse, interpret and present data to ensure research aims are appropriately achieved.

3 Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.

4 Demonstrate effective time management skills in completing the project within an agreed timescale.