Module/Course Description

Course Title: Research Project

Course Code: LJMU-7507-UNIDM

Programme: MSc in Digital Marketing

Credits: 60.00

Course Description:

Aims

This module provides supervision to enable students to develop and execute a research project, applying concepts from both digital and the wider marketing literature, research methodology concepts and techniques to a specific problem or scenario.

Learning Outcomes

After completing the module the student should be able to: 

1 Source and critically evaluate a body of academic literature relevant to the research problem or scenario.

2 Critically appraise and apply a variety of research methods and techniques to collect, analyse, interpret and present data to ensure research aims are appropriately achieved.

3 Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.

4 Demonstrate effective time management skills in completing the project within an agreed timescale.

Prerequisites Categories: Postgraduate Certificate Level, Postgraduate Diploma Level

Typical Module duration: 24.0 Week(s)

Back
This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties.